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Though the times of decoder rings and cheap-choking-hazard toys have been over, it looks like Nintendo is trying to reinvent the wheel when it comes to packed-in promotions: the new Super Mario Cereal from Kellogg’s operates as an amiibo itself.

The box features Mario (and Cappy) around to chow down on some mushrooms and “? ” or as the boxart, Blocks requires them marshmallows. Allows the vessel to be used after the cereal has been devoured.

The Nintendo tie-in this is clearly geared toward Super Mario Odyssey — in particular, the amiibo can be utilised to receive gold coins or a heart from the game. While a box of this cereal will get an instant collector’s item for certain, it also supplies gamer the opportunity to utilize amiibo in a third the cost of one of these plastic-pedestaled figurines.

The cereal itself is a limited-edition, also you ought to expect to begin seeing them on and after December 11.

Super Mario Odyssey introduced to critical acclaim and is available today on the Nintendo Switch. You can check out our review of the game here, or even catch up on how the game is doing for earnings in Japan here.

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